The Heritage Education Funds International (HEFI) plans to increase market share in 2017
Heritage Education Funds International (HEFI) might be celebrating the payout of more than US$31 million in savings and educational assistance (scholarships) to Jamaican families since it opened doors in Jamaica in 1995, but the company is not satisfied.
Heritage International Scholarship Trust Plan helps families around the world save for the cost of tertiary education. It is administered by the Canada-based not-for-profit corporation Heritage International Scholarship Trust Foundation which specializes in the professional investment, management and administration of contributions for Jamaica, The Bahamas, Bermuda, British Virgin Islands and Hong Kong.
Speaking at the company’s recent “2017 Blast Off Workshop” at the Terra Nova Hotel, CEO Jason Maguire, noted that HEFI is making further investment in the Jamaican operations, to which end it hosted a career night sales recruitment reception at the Wexford Hotel, Montego Bay in February, with another being planned for the Hibiscus Lodge in Ocho Rios in April.
“HEFI’s recruitment of qualified sales professionals across Jamaica has assisted in providing parents with a vehicle for saving on behalf of their children and ensuring they can meet their education goals after completing secondary school,” he said.
Acting Agency Director Kameka Clarke said, “HEFI wants to ensure we have the right people in place to have an even bigger impact on our country’s future.”
This year’s blast-off event celebrated the accomplishments of sales professionals from several parishes. “Rookie of the Year” went to Portland-based Dorrett Thaxter. Part-time sales representative Sheldon Brown from Ocho Rios was recognised in Heritage’s Horizon Club, while Linda Levy, well-established in Mandeville, was one of two ‘President for a Day’ winners. She will be flown to HEFI’s headquarters in Toronto, Canada later this year to take her seat.
Sales manager and 2016 Eagles Club member Ian Myrie was named Top Sales Representative in both Jamaica and in the international market, while Joan Buchanan won Top Sales Manager, also in both markets.
Team Jamaica was recognised among agencies in the international market, with retiring Agency Director Lyndie Headley receiving both the Agency Director Award and the President’s Award.
The agency is actively working to grow its presence across the island and at the 2017 “Blast Off” each representative was charged with setting their goals for the year, including strategies for both sales and recruitment, facilitated by Beverley Thompson, CEO of Hulaine Strategic Services.
Acting Agency Director Kameka Clarke says she is excited about what lies ahead for Heritage in Jamaica.
“We have a proven track record, having returned more than US$31 million in savings and educational assistance payments to Jamaican families to fund tertiary studies. I know that with the right people in place, we can have an even bigger impact on our country’s future,” she said.
First published in the JamaicaObserver.com